California is always leading the country in solving traffic congestion, smoke pollution vehicles. Tesla in Northern California is at the forefront in the field of electric vehicles in the US. But not just any electric car. Currently, a clean transportation is also prevalent in other major cities of California crowded: the electric scooter.
Scooter here is not the Vespa tradition. It is also two-wheeled vehicles, but small, with only two wheels the size of donuts. It’s usually kind of “toys,” when the children a leg to stand on the bus, and a foot pedal on the road to push the vehicle.
And the electric scooter is prevalent in the coastal city, a tourist city, the largest university in Southern California … the more comfortable. Equipped with an electric motor, the driver of this scooter can stand with both feet on the car, walking and sightseeing, watching the passersby. Electric scooter can run 15 miles far, and run at a maximum speed of about 15 mph on.
In the coastal city of tourist Venice, Santa Monica near Los Angeles, on the weekend, are now able to realize the electric scooter is one of the means of moving the most popular on the street. Bird is the company took the initiative to put thousands of electric scooter on the streets of Venice, Santa Monica (www.bird.co). This is a company whose main office is located in Santa Monica, started operation since September, 2017.
In an article published in the Santa Monica Daily Press, founder of the company is Travis VanderZanden said that Santa Monica is an ideal city to start a business idea her with transportation simple but comfortable this. Like other areas of Los Angeles, Santa Monica always have to deal with traffic jams, parking. And Bird is one solution to this problem 2.
Of bird activity patterns similar programs bikeshare (common bicycle) and carshare (car share). These scooters are scattered throughout the downtown area. Those who want to rent user can book and unlocked with an app on a mobile phone. Rents are $ 1, plus 15 cents per minute. When finished using, renters pay only the right car to his place, use the app on the phone to lock the car. Payment will be charged to your credit card.
VanderZanden avoid calling these the “Birds” his “scooter,” because fear customers think it’s just a toy. He likes to watch it as the electric car has moved a short distance. He also suggested the customer drive it like the bike, when possible, driving it out of the bike lanes on the road, and follow the rules for cyclists.
Though just started the business about half a year, but Bird was commendable, reliable response. Bird and although only a small company, but car theft problem is not large. Each scooter has a GPS positioning device network connection, so the company can find them easily. Electronic lock will keep the wheels rolling, and an alarm will be triggered if moving vehicles without unlocking.
VanderZanden also believe that Bird can coexist and complement these services and carshare bikeshare in the city. Because the needs of those who use other Bird with two services. A commuter statistics of city residents said Santa Monica in 2016, about 53% of the migration journey is shorter than 3 miles away, and about 18% is less than 1 mile. With this distance, walking is a bit far, but by car it … too close. Many people prefer to have the means to move this distance is different from the bike, because they do not want to … muscle movement. Bird is ideal for this type of customer.
VanderZanden was once an employee of Uber. He said there is always a passion for transportation purposes along with the work of his mother yore: the bus driver. Bird also help cities reduce traffic congestion, help travelers with transport short but interesting. And now, the majority of customers of Bird is local people, need the means to move the short distance.
Bird’s electric scooter is so convenient. However, not everyone in the city is satisfied with it. City residents complain that the users pay for parking scooter was located wandering on the road, obstructing pedestrian walkways. Police and city officials have in Santa Monica also disagree. In December, 2017, the city sue Monica Bird for business licenses improperly operating model. Recently, Santa Monica police were heavily fined a scooter rider. Because this person running on the sidelines for the walk, not run in lanes for bicycles; and this person was not wearing a helmet.
According to the city of Santa Monica, had 8 accidents related to Bird, was forced to call an ambulance. A woman was seriously injured in the head earlier this year, making the city forced Bird to note more with safety issues.
Currently, those who download the app to use to scan license Bird, to show he is over 18. Log-in process of Bird constantly remind visitors must use helmets, scooter in the position to pay the tidy, not obstructing pedestrians.
However, all the obstacles mentioned above only help Bird correcting the glitch belong to administrative regulations and safety. But everything is smooth sailing with a simple business idea but this creative. Currently, there are over 40,000 Bird app users. The company started to expand the area of operation to UCLA prestigious universities, and Pacific Beach in San Diego. In February, 2018, Bird announced lobbied fundraising up to $ 15 million, to expand the business idea to the other cities.
America is extremely developing in many areas such as SolarMovies Movies, Technology, … and the strong development of electric scooter