40 participants were also able to tour Italy and visit the Piaggio Group Factories
Piaggio brought over 40 participants from the top performing Aprilia, Moto Guzzi, and Piaggio/Vespa dealerships for a VIP tour of Italy as well as a weekend at EICMA in order to check out some of the latest models of each brand.
While on the tour of Italy, the participants travelled to not only the various sights Italy has to offer, but they were able to tour all of the Piaggio factories: Moto Guzzi in Mandello del Lario, Aprilia in Noale, and Piaggio/Vespa in Pontedera.
Aprilia factory in Noale
On top of the EICMA stop, the group of 40 was also able to tour all of the Piaggio factories. An inside look at Aprilia’s factory in Noale is shown above.Photo Courtesy of Piaggio
Mario Di Mario, President and CEO of Piaggio Group Americas, Inc. commented “We wanted to give this rare access to this select group of high-performing dealers. There is a passion for motorcycles and scooters in Italy that has to be experienced in person, and from this is where the inspiration of our brands and models begins. Giving the dealership principles and sales managers the additional perspective in visiting the birth place of the brands, and seeing the manufacturing facilities, is an experience I believe invigorates their interest in our brands, and will not soon be forgotten.”
At EICMA, the Piaggio Group unveiled key models with the announcement of the Aprilia Dorsoduro 900 and Shiver 900, Moto Guzzi V7 III range which includes a limited edition 50th Anniversary Edition to celebrate the original V7, as well as an emission-free vehicle concept in Vespa’s Elettrica.
Moto Guzzi reveals 50th Anniversary V7 III at EICMA
Moto Guzzi also celebrated the 50th Anniversary of the V7 by introducing the V7 III at EICMA.Photo Courtesy of Piaggio
Dealerships in the US and Canada were acknowledged individually by brand in categories of “Top Vehicle Sales” as well as “Most Improved”, those taking home this year’s honors were: