Italy seems to never stop taking humanity’s love through timeless artistic creations. In the trend of marriage between high-end fashion and technology, the cradle of European civilization continues to create a surprising but perfect combination between the two legends of culture, art and beauty.
After more than 130 years of establishment and development, in the fall of 2011, at the Motor Milan Exhibition (EICMA), Piaggio proudly presents the proud Quarantasei badge design * – Vespa 946. This time, the Vespa version 946 years 2015 as a manifestation of the Italian beauty of the most classic Vespa in the history of Piaggio when interfering with Giorgio Armani fashion empire – the prince of the Italian minimalist fashion school.
From couture fashion to couture cars
When making a concept to create an ultra-premium scooter, the production cost from the beginning is not a big concern for Piaggio. The most remarkable thing at this time is not only the technology or the outstanding technical characteristics, but also … the proud proud eagle emblem on the body. Once again, Piaggio became the “Couture Scooter” trend leader, which is equivalent to the Couture Fashion model (ie, a high-end fashion set in extremely limited numbers). The partner in collaboration with Piaggio this time is not anyone else, but Giorgio Armani.
Vespa and Giorgio Armani were born on the Mediterranean island nation. Thinking of the boot-shaped country, many people immediately recalled the image of a gentleman wearing an elegant suit riding Vespa through the paved alleys of Rome. Armani is the name that makes the symbol of European classic elegance with precision in every needle. The combination of these two peaks emphasizes the artistry that is at the forefront of Vespa 946 design.
This is a scooter with a lot of hand-crafted details, from stitches on leather-clad car grip to final polishing. Giorgio also lovingly developed his own color pallettes to give a masculine look to the Vespa 946 with its greenish-gray hidden tones that characterize this premium ready-to-wear fashion brand.
Poetry and suit
The inevitable is the debate about up to four zero (USD) prices for a scooter. In fact, that is not a final number. With the classic design, highlighting the artistry of the Vespa 946, the “convenience” is not one of the top concerns. Unable to find a storage compartment anywhere on the car, one will have to pay an extra for a bag that can be attached to the aluminum net behind the car as a new, stylish storage compartment. People will easily say that the money will be more reasonable if they invest in a small car. But don’t forget, the Vespa 946 Emporio Armani is a combination of two icons that make up Italian contemporary culture.
Reconstructing the classic form of the MP6, slimmer than the Vespa of the previous decade, softer than the later Vespa, the Vespa 946 is a 21st century ‘bumblebees’ model, like the elegant, charming beauty of Italian cinema-like figures in the La Dolce Vita era. The man will only feel ready to match the muse when elegant in Giorgio Armani suit is measured every millimeter. This is what really makes ‘the most expensive scooter in the world’ – not only to show the lifestyle of the owner but also to honor and contribute to the replication of the Italian lifestyle: perfect, sophisticated and sophisticated. tone and generous. The Vespa 946 Armani version shows Piaggio’s Vespa spirit: “Not just a scooter. A way of life ”