One of the biggest technology stories this year in the US is the widespread popularity of Bird, Lime, Skip FMoives and Scoot. .Here are the companies that provide services for electric scooter hire (electric scooter). The means of transport they suddenly presence on the streets, pavement in many parts of the world.
The startups to enable users to locate and hire car unlocking by application. As to point to, they charged the car and walk. A few medical doctors and people walk for that dangerous scooter, need to stop while a number of urban planners (urban planners) see the scooter, along with the bike, is the future of the city’s traffic.
Where is the reason help scooter emerged?
The car is not the fastest way to move out of the crowded city area. Many cities watching bike sharing service and the lanes reserved for them as a better solution for short trips and as a way to reduce carbon emissions.
Electric Scooter, usually lower than 2 u.s. dollar (USD) per trip, is a tributary arises. Investors are looking for the Uber and Lyft next in new areas. With his investment money bag, they contribute to help scooter emerged as new players, run in my presence from the city to other cities. Uber and Lift also added the to avoid jet lag behind.
The popularity of scooters in the U.S.
Bird, a startup founded by a former employee of Lyft and Uber, scooter service operating in about 40 cities in America, while Lime is 23.
Bird’s opening this trend at the end of the year 2017 when it launches in the city of Santa Monica, California and then suddenly scooter is present everywhere. This makes some people react, for that cause atrocious urban traffic and few cities started to limit the number of scooters are allowed to circulate.
In most American cities have car sharing service, the number of scooters rarely surpassed 1,000. Try comparison, this figure is quite modest compared to 45,000 join Uber network driver and Lift alone in San Francisco in 2017, Bloomberg leads from the Attorney General of this city.
Outside the US?
This year, the Bird has expanded to France and Israel. Lime is also present in France, Germany and Spain. Scooters are even more popular in some places in China, the pioneering countries in this market. Does not have any company operating in the UK. This is not too difficult to understand when English law see scooters as the motor vehicles (motor vehicles).
That means that those who drive the scooter must have a license and is subject to tax as well as insurance. That’s not to mention this country has rules from the 19th century that the sidewalk where pedestrian-only.
Who produces Scooter?
Currently, almost the car sharing service does not produce for themselves. Instead, they buy from the manufacturers in China with many adjustments to make a difference, then about his brand labeling.
Right from the start, the Lime was trying to create the highlight for the vehicles with their own design. Uber has announced plans to integrate the bike and scooter on their application. Don’t stop there, even Uber was believed to have started designing and building his own car line.
But whether this is a profitable business model?
Investors think that can be profitable: we value of Bird and their chief rival is Lime all have exceeded 1 billion u.s. dollars. Yet the skepticism is still there. Some argue that this is only a temporary phenomenon. Which although not so, in the long run, the startups in this area require funding to turn for many expenses such as buying a car, maintenance, charge the battery every day.
In addition, there is not much reason to be loyal to a company in this array. Just one of them off, it will switch the service now. But this means that the company’s profits are declining. Lime say they can create new revenue streams from advertising.
However this idea has not proven fact. Finally, the scooter can become an additional option for urban transport services next to a bicycle, car, train. … and become the new player. The success of this model depends on many factors and one of which is regulation adjusting from the city.
Right from its inception, both Bird and Lime have drawn lessons from the earlier collision of Uber and similar startups with city governments where they operate. Collision happened when they launched the service without permission. Then apply the strategy to work for forgiveness. Who come after, Bird and Lime avoid this mistake, but on the other hand, they are also faced with the vigilance of the authorities. Some cities were quickly out laws operate with scooter rentals, limit the number of vehicles applies, require a license to operate, design your own … parking area.
A new chapter in the fight between the scooter and the application calls the car will start?
The answer is yes and no. This field face a few issues like the application calls the car when some startups daring to confront local authorities. However, there are some key differences. Dry-type applications Uber faces taxi industry are entrenched to defend their rights.
The taxi operators fight for new players that are not governed by the rules they must enforce is something unfair. Scooter no such rivals in the field they operate. They even luckier when it appears at the moment that the government to pay more attention to climate change issues, and actively seek alternative means of transport for old auto industry.
Scooter will be the future of urban transportation?
It is too early to talk about that. Bike-sharing service has not made a big impact in the US city. In many places, scooter only with the given season. That led to unstable revenue for startups. In addition, the habit of using the car has become a culture is difficult to change in a day or two. Unlike in Europe, running a scooter on the street is not considered appropriate action with a serious man. Traffic experts think that the city government can create change by reserving lanes for scooters, building charging stations for convenient and space for parking.